Lake Street Architecture

Lake Street Architecture is a full service commercial and residential architecture studio in the Arcadia, MI. Arcadia is a neighborly vacation town located on the Lake Michigan shore with beautiful sandy beaches, fishing and boating, and the Arcadia Bluffs Golf Course with lake views.

The goal of this branding project was to highlight the architect’s focus on sustainable architecture, approachability, refined quality, and fully custom designs for all budgets and styles.

I developed a set of dynamic logos with multiple iterations that demonstrate versatility, flexibility, and imply architectural shapes and qualities. The color palette incorporates colors from the local scenery.